thanks to feetluvrs response in my previous post i decided to make a related topic thread...
so why then are commercials that actually promote and show pretty feet (vs that mcdonalds commercial i posted about) are STILL getting little airtime.. ie lotion commercials, payless shoes, or any show company for that matter??
this is me more so wondering what everyones opinion is about that situation... so go ahead fire away
Posted by feetluvr (Member # 1570) on :
A company decides, via it's advertising budget, how much "airtime" they're going to purchase, (usually x number of dollars per time it plays on the air). There's nothing random about it, they choose the time slot and the number of times it plays (as we all know most networks of them bombard us with the same 3-4 ads all evening it seems) and the stations (radio or tv) are highly accountable to the companies for airing it the number of times contracted for. It's virtually impossible for a station not to air an ad the requested number of times the compay requests. They can throw in aditional airings for free, but it's not usual. They target their ads to the timeslot and/or show they think their potential customers will be watching. So you're most likely to see the ads you mentioned in the afternoon and evenings during soap operas, talk shows, cooking shows, etc. aimed at female viewers.
Posted by pedactor (Member # 12893) on :